No matter the scale of your business, the old adage holds true: you have to spend money to make money. Good to know, but what exactly should you spend it on? If you are looking to put a cash infusion in your marketing plan or simply define your budget for the upcoming year, do it wisely and arm your company with what will give you the most bang for your buck.

1. A Sweet Website – Everybody’s Doing It

Creating a website has become common practice. In fact, you can find that assignment on a middle school syllabus. Before you make the selection on who you trust to build your website, check their portfolio and scope out their capabilities. First and foremost, make sure the website you receive is responsive. This is industry standard and even part of Google’s algorithm. Content is the key to success, so if you are not supplying the content, be sure they have a solid writer with SEO writing capabilities. And of course, make it visually appealing. Your company’s website is your digital storefront, open every day and night to capture business.

2. Social Media Outlets – Tweet Tweet

Social media is one of the most inexpensive, yet powerful ways to attract business. Isn’t social media free? Of course it is, but consider outsourcing someone with experience taking measures to ensure quality and consistency with your branding message along with the right tone for both your company and the outlet. Your voice can easily cross media channels and direct consumers to your sweet website.

3. An Inbound Marketing Plan – Uh, What’s That?

Imagine instead of channeling all of your efforts out into the vast space we call the internet in the hopes of being discovered you could direct that energy towards a specific type of consumer you have a great chance of converting into a customer. It’s possible, it’s happening, and if you are not already doing it you are falling behind. Inbound marketing is a proven practice that grows your business with targeted lead capture. Don’t believe us? Give it a try, we will make you a believer one conversion at a time.

Gone are the days of having a website just to say you have one. Make all of your digital marketing efforts work for your business and grow your bottom line. Otherwise, you are spending money, well… just to spend money.