You may have heard the phrase “Content is King”; we used to use this phrase religiously when speaking to clients about SEO campaigns. But all that changed about a decade ago. Today, “Content is the pawn, results are King.”

As part of an exclusive 2020 digital series, ECO Magazine will publish a special issue on deep-sea research in partnership with Schmidt Ocean Institute and the National Oceanography Centre.

ECO Magazine has announced the publication of a special issue dedicated to polar research in partnership with the Arctic Circle, the Scientific Committee on Antarctic Research (SCAR) and the Association of Polar Early Career Scientists (APECS).

As with every advertising campaign, the most effective strategy and channel mix depends on your customers’ needs and how they interactive with your messaging. This isn’t always easy to measure, but digital advertising allows marketers to track and monitor the success of an online campaign against certain Key Performance Indicators (KPIs).

This World Oceans Day finds the planet at a unique point in history. We are amid a devastating global pandemic, and in the lead-up to two vital United Nations (UN) declared Decades that will benefit the ocean: the UN Decade of Ocean Science for Sustainable Development (2021-2030) and UN Decade on Ecosystem Restoration (2021-2030).

ECO Magazine to Publish Special Edition on Polar Research

The 2020 conference calendar lies in ruins. Just about any in-person industry event scheduled before August has been canceled or postponed. And, as uncertainty reigns, the rest look sure to follow suit. These are unprecedented times for the ocean industries. Gone are the dockside demos, award ceremonies, and gala dinners; instead, we find ourselves anchored to our screens and reevaluating our marketing strategy. And it’s during this recalibration of efforts that it dawns on us, just how important these conferences are: They give clear deadlines for product launches and strategic company announcements; they provide us with fertile ground for networking, for connecting with business associates old and new; they encourage a forum for knowledge expansion and industry-critical problem solving; and, ultimately, they render an essential panoramic of market conditions, horizons from which to seize opportunity. We are all adjusting to new ways of working and that change is disruptive, but it cannot paralyze us as an industry. We have too much to share. The number of sell-out conferences on our regular roster is testament to that, if nothing else. So, what now? What do we do in a world without conferences? Futures Made of Virtual Reality In the wake of COVID-19, some conferences have decided to reshuffle resources towards hosting online gatherings. Virtual events are nothing new, of course, but naturally struggle to create intimacy. But in the age of physical distancing and PPE as standard business attire, there is increasing interest. I recently “attended” the International Partnering Forum (IPF), one of the first international events to commit to an online format. Organized by the Business Network for Offshore Wind and originally scheduled for April in Rhode Island, the conference was divided into a “Virtual” agenda (in April) and a “Together” line-up in August. (As the COVID-19 crisis deepens, it has now moved to a virtual only format over the coming months.) The Virtual panels provided compelling content and high caliber speakers, but it’s a tall order to capture the verve of IPF proper online. Recreating the magic of an exhibition hall will be the next challenge for event organizers. Easier said than done, but this might just be the key to establishing an increasingly hybrid approach to conferences. After all, in a digital world, are we over reliant on face-to-face event attendance? Getting Content Published Now Podcasts, webinars, virtual meet-and-greets are increasingly the norm, and the quality of these may help transition a “new normal” into a more established means of conducting business over the coming months. That is certainly our view at TSC. While we long to meet friends, colleagues and partners in person, we recognize that as fast-paced as our industry is, we have a duty to create new and engaging platforms that cater for stormy seas. That’s why our flagship publication, Ocean News & Technology is launching a new podcast, SeaState, in June. There are, though, other ways we can help keep your company news top of mind as this conference hiatus continues. Send your press releases to This email address is being protected from spambots. You need JavaScript enabled to view it. document.getElementById('cloak457e67aeb82c5d52b1dabb1409852839').innerHTML = ''; var prefix = 'ma' + 'il' + 'to'; var path = 'hr' + 'ef' + '='; var addy457e67aeb82c5d52b1dabb1409852839 = 'pr' + '@'; addy457e67aeb82c5d52b1dabb1409852839 = addy457e67aeb82c5d52b1dabb1409852839 + 'oceannews' + '.' + 'com'; var addy_text457e67aeb82c5d52b1dabb1409852839 = 'pr' + '@' + 'oceannews' + '.' + 'com';document.getElementById('cloak457e67aeb82c5d52b1dabb1409852839').innerHTML += ''+addy_text457e67aeb82c5d52b1dabb1409852839+''; : Once approved by our editorial team, it will be posted to our website and may be featured in ON&T’s weekly newsletter. Consider a Product Spotlight: Our editorial team is always looking for groundbreaking technology to feature in our magazines. To find out more, email This email address is being protected from spambots. You need JavaScript enabled to view it. document.getElementById('cloak16e1fd75a693a29b19bf473d8c517c9d').innerHTML = ''; var prefix = 'ma' + 'il' + 'to'; var path = 'hr' + 'ef' + '='; var addy16e1fd75a693a29b19bf473d8c517c9d = 'editor' + '@'; addy16e1fd75a693a29b19bf473d8c517c9d = addy16e1fd75a693a29b19bf473d8c517c9d + 'oceannews' + '.' + 'com'; var addy_text16e1fd75a693a29b19bf473d8c517c9d = 'editor' + '@' + 'oceannews' + '.' + 'com';document.getElementById('cloak16e1fd75a693a29b19bf473d8c517c9d').innerHTML += ''+addy_text16e1fd75a693a29b19bf473d8c517c9d+''; . Collaborate with us on a Feature Package: This 2- or 4-page print feature is an in-depth company/product profile accompanied by images, infographics, etc. In addition, all features have top billing on our website and our social media channels.

Ocean News & Technology (ON&T), a leading trade publication for the ocean and offshore industries, today revealed plans to launch SeaState, a monthly podcast dedicated to understanding emerging trends in ocean technology, as well as discussing pioneering research, industry challenges, and prospects for the future. SeaState’s first podcast, scheduled for broadcast in June, will welcome the Director of the Center for Marine Robotics at Woods Hole Oceanographic Institution, Dr. Jim Bellingham. Dr. Bellingham will discuss unmanned vehicle technology and how AUV technology could assist NASA in the future exploration of new planets. July and August boast equally formidable guests, namely Dr. Larry Mayer, a pioneer of ocean mapping technology, and Marty Klein, better known as the father of side scan sonar. “SeaState is an exciting, must-hear journey into thought leadership,” said Ed Freeman, ON&T editor. “As a leading industry publication, we recognize the growing appetite for on-the-go content and know that the caliber of our guests will make for captivating listening.” The podcast series will be hosted by Rhonda J. Moniz, a highly accomplished journalist and filmmaker with extensive experience of the ocean industry. “Rhonda is the perfect host for SeaState, she has over 25 years of working in the industry and understands ON&T’s readership,” said Jessie Lewis, Director of Operations at TSC Strategic. To find out more about SeaState or sponsorship opportunities, contact one of our representatives today https://www.oceannews.com/advertise

TSC Strategic announced a new market study that forecasts revenues of $3 billion from global ASV sales by 2024. The report, Autonomous Surface Vehicle (ASV) Market Summary and Forecast, 2020-2024, suggests that the rapid pace of blue tech development is one of the key drivers of this emerging multi-billion-dollar industry, as is the increasing adoption of unmanned systems for military application. “While the economic outlook amid the COVID-19 pandemic is far from certain, the ASV industry is somewhat insulated by the fact that the significant majority of demand will come from defense markets over the coming years,” according to Jessica Lewis, Director of Operations. “Spending by the armed forces is a critical component of this forecast and nations with the most military might – those with the greatest interest in developing ASVs – are unlikely to see large budget cuts.” The report, which as well as offering a comprehensive market overview presents a five-year demand forecast year by year, goes beyond the defense markets to incorporate ASVs for scientific and commercial application. While the market remains in its infancy, mainstream usage (prototyping to production), new production contracts (measurable demand), and new or expanded production facilities, mergers and acquisitions, all suggest that this market has a prosperous future.